The automotive industry is changing faster than ever. New tech, AI, and automation are popping up everywhere, promising to make life easier for workshops. But here’s the truth: while these tools are powerful, they’re not a magic fix on their own.
A great service advisor is more than just a friendly face at the front desk.
Ever heard someone say, “Service advisors are just receptionists,” or “Only big shops need one”? If you’ve been around the automotive industry long enough, you’ve probably heard it all. The problem is, these myths can hold your business back, especially if you’re trying to do everything yourself, or you think a Virtual Service Advisor (VSA) “won’t work for my shop.” Let’s set the record straight.
Every workshop owner dreams of a loyal customer base, people who trust your advice, approve necessary repairs without a second thought, and keep coming back year after year. But building that kind of trust isn't just about fixing cars well; it's about consistent communication, transparency, and making customers feel valued.
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